We brought a nostalgic fan favorite to social media to show how Windows 11 can help the holiday season, and raised 100k to help the College Success Foundation in the process.

First, Clippy demoed some helpful features of Windows 11 in paid placements across Facebook, Instagram, and TikTok.

Then, Clippy released a holiday sweater to help College Success Foundation. The sweater sold out in 24 hours, with no paid media, raising 100k for charity.